There was always a program that teaches gender equality when I was in elementary and middle school. In there, teachers often said about what we mostly heard for introduction - words I've heard since childhood- that boys have to cry 3 times in whole life/ and girls have to act calmly and have a long hair. These means boys always have to be brave and strong, girls have to be quiet and pretty. There were also the fixed action that boys got a robot or dinosaurs toy and girls got a doll like barbie or pink stuff for their present.
Actually, before 100 years ago(we call Joseon Dynasty in Korea) was even worse than this. There was even the instruction that female have to follow her dad when she is young, follow her husband when she is married, follow her son when she gets old. Also, only male could study words properly and have a good career. It is sure that our time became much better than before, but I think some advertisements are still teaching gender identity. In my case, I feel intensely when I am watching on youtube. There are tons of beauty-make up film for female but not for male. (I'm not expecting them to do color-makeup but there are relatively small amount of having skin or foundation base makeup just for their self care.) It is hard to catch the reason clearly, but I think gender roles still remains in people's mind. I wish I can feel it became completely disappeared someday:D
Women of all nationalities seem to have suffered a lot from gender discrimination. All these are the natural reasons of feminism.
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